Kaleido news
12 February 2019

Kaleido wins at the AVA Digital Awards 2019!

ViCentra is very happy to share that the recently redesigned website for Kaleido, our insulin delivery system, has been named a Platinum winner in the “Web-Based Production: Medical” category at the AVA Digital Awards 2019.

The AVA Digital Awards is an international competition, brought about to recognise excellence in the field of planning, concept, direction, design and production of digital communication by creative professionals. Awards are given for websites, videos and other digital production types, with Gold being their highest commendation, followed by Platinum.

It’s great that our team and agencies have been recognised for the work that they have put into our new website”, commented Alex Evans, CCO of Kaleido. “As a key information and marketing channel, it’s important that our customers are happy to come and engage with us online.

The Kaleido website was redesigned by BERT, who worked alongside the ViCentra design and marketing team, and photography agencies Adrian & Gidi and Ivo de Bruijn/Mrs. Robinson. A high quality product demands a high quality website, so ViCentra searched for a digital partner who could expertly communicate the brand experience online. BERT has translated the Kaleido brand into an online experience packed with brand new transitions, eye-catching photography and cheerful touches.

Evans goes on to add: “Our brand is incredibly important to us, so it was essential that our partners understood our brand values and vision. BERT, supported by Adrian & Gidi, Ivo de Bruijn, Mrs. Robinson and the Kaleido in-house design team, effectively translated our brief and brand into a functional and live website which we can all be proud of.