Kaleido news
20 May 2019

ViCentra accelerates international expansion with appointment of new CEO

ViCentra announced today that it has appointed Frans Cromme to the role of Chief Executive Officer. ViCentra is home of Kaleido: an innovative and lifestyle focused insulin pump.

Frans will lead the continued commercial expansion of the company to various markets around the world. Frans brings over 20 years of commercial and business leadership experience. He joins ViCentra from Smith & Nephew where he served as Senior Vice President for Commercial Excellence. Prior to that he was SVP Global Marketing, Strategy and R&D for their Wound Care division. Before that he led commercial organizations at Organon as GM for UK & Ireland.

“Frans joins us at an exciting time for ViCentra. He has the right skillset to lead our commercial expansion and growth in international markets,” said Jan Keltjens, Chairman of ViCentra’s Board of Directors. “We are at a key phase of our transformation. We’re moving from a company focused on product development, to a full commercial enterprise with international reach. And we share Frans’ vision for how to get there.”


ViCentra’s flagship product Kaleido is the smallest-in-class insulin pump and can be uniquely tailored to the individual using it. The tiny pump combines the freedom of a patch pump with the versatility of a conventional pump. It uses unique micro-pulse technology to deliver accurate, consistent and reliable dosing of insulin. Following a very successful commercial launch in the Netherlands, the company is now accelerating commercialization and making Kaleido available in other European markets.

“The philosophy of ViCentra is to design brilliantly engineered healthcare products that truly put people first. Kaleido is an innovative product that reflects that vision and uniquely serves the needs of people living with insulin-dependent diabetes,” said Frans. “It’s a privilege to be joining the team at this important time. I am very excited about ViCentra’s future and the difference we can make.”